The Master of Science in Sport and Entertainment Management (MSEM) is offered by Hamad Bin Khalifa University’s College of Science and Engineering (CSE), a joint degree with the University of South Carolina (USC). Identified as the first master’s degree in sport and entertainment management in Qatar and one of a few in the MENA region, the program trains and prepares students for management and leadership roles in the sports and entertainment industries.
In 2022, USC’s MSEM program was ranked number 5 worldwide by Sport Business International. This program is also supported by the UNESCO Chair on Governance and Social Responsibility in Sport, which resides within CSE_HBKU.
The MSEM aims to support Qatar’s objectives by qualifying professionals with a variety of skills and experiences covering the legal, financial, as well as operational, and management aspects of the sport and entertainment industries. Graduates of the program could pursue a variety of career paths in the private and public sport sectors, including sponsorship, marketing, event management, facility management, TV broadcasting, and academia and research.