The Gaza conflict has prompted waves boycotts of Western brands, such as Carrefour, Starbucks, and Marks & Spencer by consumer activists and ordinary citizens. Beyond affecting the bottom line, will these activities ultimately force these companies to rethink their business interests in Israel? Is consumer activism an increasingly potent force for social, economic, and political change? Find out in this article , written by the CIS' Dr. Dalal Assouli.

This piece has been submitted by HBKU’s Communications Directorate on behalf of its author. The thoughts and views expressed are the author’s own and do not necessarily reflect an official University stance.